An Incredible Experience on Every Device
With a newly designed website that was highly optimized for mobile, In Touch Ministries recognized that they had more touchpoint opportunities with their users. There are now more ways than ever to deliver their vast library of high-quality content to every user wherever they are and on any device they are using. Our in-depth analysis of their user data revealed that a high percentage of their mobile users were frequenting their site on the weekend, therefore we developed a number of features to increase their reach to them in this context—particularly the Broadcast Companion Tool.
Optimized learning tool
With over 30 years of biblical content, In Touch Ministries has a wealth of resources for users to learn and grow in their walk with God. We helped In Touch take a deep dive into their content to identify the main topics and organize everything into a searchable online learning center. Through the learning center users can browse content, find information unique for their stage in the growing process, and save information to an online account to access it anywhere, anytime. Users also have the option to “follow” topics and subtopics to receive new content as soon as it is uploaded.
Friendly, intelligent search results
Along with a responsive design, we created an internal search engine with a search bar that was consistently easy to find and use from any device and any page on the site. Search results now include all content in all formats such as video, podcasts, sermon outlines, articles, and more. This means content is better optimized for external search engines as well.