The Pendulum of Technology Ownership [Infographic]

Posted: August 24, 2017

The relationship between IT and marketing today is a complicated one, especially when it comes to a company’s web properties. Responsibility for the company website is typically shared between the CMO and CIO. But where one’s responsibilities end and the other’s begin can be unclear. Check out our infographic below on how these responsibilities have evolved, and what’s in store for the future.