Leveraging Sitecore to Achieve Customer Experience Maturity
Your website plays a crucial role in your marketing ecosystem. But for some, it’s simply a brochure of an organization’s products and services.
Sitecore has the potential to turn your website into a lead generation machine. However, of the platform’s 11,900 users, far fewer have been able to leverage its breadth of features to do so. Part of the challenge is knowing how to leverage Sitecore’s vast library of tools to deliver the customer experiences required to create brand advocates.
Sitecore's Customer Experience Maturity Model provides a helpful framework through which you can align your marketing goals with your digital capabilities to create those experiences. The tool maps out the stages of digital maturity and what’s required to get from one to the next. How do you meet those requirements? Check out our whitepaper on Leveraging Sitecore to Achieve Customer Experience Maturity.