Digital Strategy

2014 Website Design Trends

— What's a fad and what will be standard from now on? Here are the trends we're seeing at Arrow.

Posted: April 26, 2014

Design Screen

Right now, the web is going through a profound shift by moving away from written content and moving towards beautiful visuals. The human brain processes visuals 60,000 times faster than the time it takes to process text.

  1. Flat Design - If you think this was just another fad, then you are mistaken. It’s about keeping it simple, clean and modern which are words you often hear out of most clients’ mouths. The reason why everybody is using flat design is because it makes sense. It forces designers to achieve more by using less and for that, I consider it the number one trend for 2014.
  2. Responsive Design - This will become a standard, no question about it. Why? Because it is quickly becoming the standard, and if you don’t comply, it will negatively affect your Google ranking. Clients will ask for it, developers will learn the coding requirements and then subsequently push for it. You’ll see even your smallest business owner talking about it because they’re seeing responsive in action on other sites.
  3. Simple Color Schemes - In 2014, we will see a lot more website with very simple color schemes. And by simple, we mean really only one or two colors. Some websites being launched now are using very little color, or even forgoing color all together. White, black, and everything in between are popular color schemes now, and adding just a hit of another color, such as red, adds drama and impact – all things that garnish attention when used in the right way.